Burberry Live and in 3D
23rd Feb 2010
Well, we’re fresh off the back of the third live Burberry show, streamed live from London round world with realtime commenting and social media integration. For the first time #Burberry trended on Twitter, showing the power of a web event. This time round our friends at Nineteen Fifteen in collaboration with agency BBH and Sky, produced the show and in 3D. It was beamed to special viewing events in New York, Dubai and beyond, guests were issued with specially made Burberry 3D glasses.
RT @LaVieSucree Burberry KILLING it on digital front: sterling example for fashion houses. Great site, art of trench, live stream 3D show
For the first time, the show was made available to a large number of online media partners, making it a truly global event.
More soon…
Luxury Social Media blog – “Why Brits are a step ahead” A good roundup of Burberry’s social media activity.
Burberry Live and in 3D