Announcing ITV Live dual-screen experience, launching with the FIFA World Cup 2010
27th May 2010
It’s been a long time in the making, and if you’ve been wondering why we’re a little slow to reply to emails recently – here’s the reason.
ITV Live is a brand new dual-screen, Social TV experience that launches with the first game of the World Cup on 11th June. Fans will be able to fire-up their laptops and enjoy a new enhanced experience alongside every game (including the BBC games!).
The Grid View
It includes in-game video replays, realtime stats from OPTA, hosted chat and contextual ‘factoids’. (In other words, you can watch that goal as many times as you like, backup those baseless theories with hard stats, and go into work tomorrow with some interesting facts that’ll impress everyone).
Fans can pick which players, teams and stats they want to monitor during the game, and retain their settings by connecting with Facebook. Man Of The Match will be chosen by the fans live at the end of the game and linked with the on-air coverage.
One of the most experimental features is “Lean-back” view. We’ve all got used to full-screen video, but this isn’t often applied to dual-screen applications. By putting the computer on a coffee table or next to the TV, it allows groups of people to enjoy “The Latest” stream of facts and replays together passively, rather than demanding too much attention.
ITV Live uses our forthcoming, as-yet-untitled multi-screen platform for web, mobile, iPad and IPTV (note that ITV Live will only support web during the World Cup). It builds on our realtime participation system EnMasse, and long creative history of linking broadcast and realtime online experiences, and provides a consistent cross-genre platform and workflow for broadcasters to produce and monetise multi-screen content.
The Guardian’s article about ITV Live: http://bit.ly/afPgXd
ITVT.com’s article: http://tinyurl.com/26z5fgq
We’ll be updating with more information over the next 24 hours. Follow http://twitter.com/monterosalondon or http://twitter.com/tommcdonnell
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