New Look Style The Nation – now live!
3rd Jun 2011
If you love fashion, check out channel4.com/style. Monterosa have teamed up with New Look, Channel 4, TwoFour and Mother to bring six weeks of interactive catwalk action to this summer’s Saturday mornings.
Starting on T4 on the 4th of June, New Look Style The Nation, hosted by Nick Grimshaw, will feature a different city each week, in a bid to find the hippest place in the country, with one lucky stylista bagging a dream job as a New Look stylist.
The Style Panel, along with celebrity guests, will be giving their critique as the would-be stylists compete in a head-to-head catwalk competition. Using Monterosa’s award-winning 2-Screen technology, the T4 viewers will vote live during every show for their favourite collection, determining the winner from each region.The live voting will also determine an overall winner who will go will get a once-in-a-lifetime chance to work as a New Look stylist.
Here’s Nick talking about the show:
An innovative addition to the 2-Screen offer will allow viewers to participate directly by creating their own outfits online, some of which will be modeled on the catwalk during the show.
So if the mere mention of shoes gets your blood pumping, have your laptop and TV at the ready for New Look Style The Nation on Saturday the 4th of June and get styling: channel4.com/style.
Nick Grimshaw