Case Studies

Million Pound Drop Play-along
Client:
Endemol UK
Broadcaster:
Channel 4
Genre:
Entertainment
Endemol’s Million Pound Drop Live is Channel 4’s most successful entertainment format since Big Brother, with over 4.5 million total online players and 1 million iOS and Android app downloads. Due to our rich TV experience, robust and scalable platform, Monterosa were chosen by Endemol and Channel 4 to help conceive the game and its integration into the TV show. We then built a series of second screen game products on multiple platforms, and continuously provide rock solid infrastructure and TV production support.
Their software is flexible enough to cope with the demands of a live TV show, turning stats around rapidly, which are fed straight back into the broadcast.
Jody Smith
Channel 4 Commissioning

How It Works

At the start of the show, the TV audience at home are encouraged to play along with the show by host Davina McCall. All they have to do is hit the Channel 4 website or download the app on their iOS or Android device.

From the comfort of their sofas, the audience can experience the show as if they were a contestant, by answering questions in synch with the show. If they want to be contestants on the show itself, playing along will give them exclusive access to the application process.

Performance statistics are fed back into the show through graphics such as “Women are currently beating the men”, or “65% of people just got the last question wrong”.

In the live shows, statistics are read out by the presenter. In taped shows, statistics are fed into on-screen graphics.

Technology & Platforms

  • iOS & Android native apps
  • Integration with Channel 4‘s Janrain Identity Management
  • High volume, redundant Monterosa cloud infrastructure
  • Sensitive Data Encryption
  • Apps built using Monterosa LViS APIs
  • Web (Flash)
  • Ultra-fast audience performance statistics fed into the TV show in seconds