- Over 3 million iOS and Android app downloads
- 10% pay for premium game
- BAFTA and 10 more awards
At the start of the show, the TV audience at home are encouraged to play along by host Davina McCall. All they have to do is hit the Channel 4 website or download the app on their iOS or Android device.
From the comfort of their sofas, the audience can experience the show as if they were a contestant, by answering questions in sync with the show. If they want to be contestants on the show itself, playing along will give them exclusive access to the application process.
Performance statistics are created by LViS on-the-fly and fed back into the show through graphics such as “Women are currently beating the men”, or “65% of people just got the last question wrong”.
During live shows, they're read out by the presenter. For taped shows, stats are fed into on-screen graphics.
The Million Pound Drop Play-Along was chosen as the flagship product to drive Channel 4’s new user identity service powered by Janrain. Players created a Channel 4 Registration account, with optional social linking, and through this we drove massive levels of registration and identity which delivers direct value through targeting of pre-roll ads and cross-promotion of TV content.
To date, the app has over 2.7 million downloads. While the play-along version is free, revenue is generated through a paid “unlock” which provides a 24/7 play-anytime mode of the game. Super-fans can buy extra question packs for a range of categories with new ones regularly released
Due to our rich TV experience, robust and scalable platform, Monterosa were asked by Endemol and Channel 4 to help concept the game and its integration into the TV show, while the show was still in development.
We then built a series of second screen game products on multiple platforms and have continuously provided rock solid infrastructure and TV production support.
Right from the start, The Million Pound Drop format was developed as a second screen experience, with the pacing, presenter calls to action, online player shout-outs and user stats placed right at the heart of the broadcast proposition.
The app communicates with ten different services:
- Monterosa LViS (real-time platform)
- Janrain (identity / registration)
- Amazon Billing
- iOS Billing
- Kissmetrics (tracking)
- Millenial (ads)
- Urban Airship (push notificaitons)