BBC Worldwide chooses LViS for global second screen game for Top Gear
31st Jan 2013
Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. Now international Top Gear fans across the world will be able to enjoy a new second screen game powered by Monterosa’s LViS platform.
BBC Worldwide, the commercial arm of the BBC which generates almost £1 billion of revenue, has chosen LViS Studio to power Top Gear Bingo, and as part of the deal has bought a long term LViS licence which can power a range of other second screen and voting experiences for all genres of TV show.
Top Gear Bingo! encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play HTML5 web app is accessed though the BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.
Duncan Gray, Commercial Director of Top Gear at BBC Worldwide says: “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast. Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”
Tom McDonnell, Commercial Director at Monterosa says: “LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we’re giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It’s an exciting time for second-screen and we’re proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows.”
• Top Gear Bingo! will be available alongside Series 19 in the following territories: Australia (BBC Knowledge, 3rd Feb), Brasil (BBC HD, 4th Feb), South Africa (BBC Entertainment, 6th Feb), Poland (BBC Knowledge, 7th Feb), Asia (BBC Knowledge, 10th Feb) and LatAm (BBC Entertainment, 20th Feb).
• BBC Worldwide are open to making the app available to other broadcasters of Top Gear around the world.