SERVICES/REALTIME SOCIAL APPS

Realtime App or Beautiful Website?

Realtime applications are nothing new. Stock-market data feeds, instant messaging and multi-player games have been around for a long time. But these applications are created by specialised developers who understand live client/server communication, the infrastructure behind it. They’re not people who make beautiful websites. We do both!

Social Web + Realtime

What’s new is the combination of the Social Web and Realtime. Twitter, Facebook and now Google Search are near-realtime social web applications and together they’re changing user expectations. People are starting to expect realtime, instantaneous interaction with their friends, TV Shows, heroes brands and tools.

Why are realtime apps different to normal web apps?

Understanding the nature of live events, high usage spikes and persistent app design is critical in creating reliable realtime products.

EnMasse Realtime Communication Service

Re-using tried and tested components and services takes the risk out of this new style of application. All our realtime applications are powered by EnMasse – our Realtime Communication Service which runs either in a secure hosted environment or on Amazon’s EC2 Cloud. EnMasse was first used to synchronise audience participation with live TV in a BBC1 gameshow. Since then it has served tens of millions of users and powers the BBC’s internal Showtime Platform and numerous other games and live applications.