Why does a web app or game need a strategy?
Because not doing it means you might waste your money.
Eco-warrior, Geek, Come Dine With Me-lover, Chris Moyles-regular. Different segments, different people. They have one thing in common – they don’t know or care about your next cool thing. Yet.
It doesn’t matter how great your tool, game or experience is, it won’t achieve your objectives unless people show up and use it. Studying the audience and the marketplace is essential.
What approach do we take?
We undertake a strategic study of the business objectives and the target audience before each project. It draws from existing and special research and from our own experience. The conclusion focuses on the best ways to attract, activate and engage the people we need.
Sometimes you need big numbers to achieve your objectives, but maybe a small number of influencers is more useful. Every element of the strategy depends on your objectives so there is no formula.