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We were exhibiting and talking at the Social TV forum in London Olympia yesterday - a first for us. Generally worthwhile, we met loads of great people. I talked on a panel which felt a little too much like a sales pitch (hopefully not from me), but hey I suppose we're all selling something. Agit8or obviously had a similar feeling in his post. One of the most interesting things is that the term Social TV doesn't really have a definition. I've written a lot about this in an earlier blog, but it's really becoming a problematic term, as people lump in UGC video with a bit of chat on the side, along with a prime-time TV show with a play-along component. We won't be letting go of it anytime soon because it's a convenient pigeonhole, but I'm trying to think of another term which includes passive synchronised content and that which isn't necessarily Social!

The ever-popular America's Next Top Model, (or "Top Model" to fans), is a competitive reality show fronted and produced by former model Tyra Banks. Following the success of our live Social TV experiment with Four Weddings, Living TV wanted to provide a hosted discussion before, during and after the show.

Strictly Come Dancing, The BBC's entertainment blockbuster, took a big step into the social TV space in 2009 with its 'Strictly Social' play-along application.

Rate, Slate, Debate!

This piece is now over a year old, a lot has happened since. It's still valid and many of the predictions are coming true From Liz Murdoch to Deloitte, it seems everyone is talking about how social media, the realtime web and TV are colliding. But in the midst of the hype and anticipation there's very little practical discussion about how to implement useful offerings now and how they can make money. I've been involved with many Social TV projects over the last few years, so I've written a post/paper which shares some of what we've learned. It covers the definition of Social TV, why and how broadcasters should get involved now, ways of activating audiences and a series of recommended steps to take in 2010. If you've only got a few minutes, skip to the end for a roundup.

Run! was a 4-week national event on CBBC aimed at kids 6-12; a hybrid of animation, story-telling, real-world activity and live online gaming. It was a groundbreaking success which proved how television and social online gaming can work seamlessly to achieve massive levels of engagement. Run! is a story about everyday kids turned freerunning superheroes and their adversary, the giant blubber-ball "Orwell": ultimate hacker and killjoy couch potato. Orwell's objective? To remodel the nation in his own lazy image and stop anything resembling physical activity.