Oxfam’s climate change campaign focused last year on the Copenhagen summit of December 2009. Their online petition was aimed at leveraging the support of a global audience in pressing their leaders to sign an ambitious, fair and binding deal in Copenhagen.
To engage new audiences and drive petition sign up Monterosa proposed a celebrity studded gameshow style games for the web and mobile. Each game consists of five questions where you the player choose the celebrities’ answers. The celebrity responds on your behalf and you both learn new insights into climate change as the game progresses in an entertaining way. The end of the user journey is a call to action to sign the petition via a game screen. The games were available with subtitles supporting four localised versions: French, Mandarin Chinese, Portuguese and and Spanish.
The online game also allowed users to challenge their Facebook friends and keep track of their performance. The mobile version of the games attracted sponsorship from Adobe’s Open Screen fund and was limited to Nokia 3rd edition S60 phones.
The online game was launched with national media coverage from The Sun and The Telegraph. To increase awareness and drive new users to the game, an embeddable promo application was created that enables partner sites and Oxfam affiliates to launch the games form their own sites. The games could easily be configured to launch in any of the localised versions.
The Flash web application was supported by a Ruby on Rails / MySQL back-end application while the mobile application was built in Flash Lite 3.
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